Art direction is really just design jargon for being bossy. Avril excels at this one. Actually it’s about having a vision for a brand and creating images that tell the story. We’ve done it all – on location, in the studio, video, still-life, interiors, food and fashion. But this is a team sport and we’ve been lucky enough to work with and learn from some wonderful photographers.

Bathrooms are one of our areas of expertise, having worked with Ideal Standard to bring many of their iconic ranges to life. Avril’s art direction skills extend to set design, styling, prop buying and photographic production. As these images show it can be just as effective to show a shower tray on a beach as in a home setting.

Images here shown here are:

• Image for Aeon radiator brochure, shot on location, photo by Alex Wilson
• Images for Ideal Standard, Jasper Morrison bathroom range, shot on location, photo by Alex Wilson
• Image for London Jewellery Week branding, photo by Sam Roberts
• Image for Ideal Standard, Simplicity shower brochure, shot on location, photo by Ivor Innes
• Image for Ideal Standard, Marc Newson bathroom range, shot in the studio, photo by David Brittain
• Image for Ulster Ceramics Paul Rankin tableware range, shot on location, photo by Tara Fisher